CIW CIW Internet Business Associate 2

Question 1

What is a payment gateway in e-commerce?

Accepted Answer

A service that authorizes and processes online credit/debit card transactions

Answer

A physical bank ATM connected to the internet

Answer

The checkout page design template

Answer

A digital currency wallet

Question 2

What does SSL/TLS provide for web-based transactions?

Accepted Answer

Encrypted communication between the browser and web server

Answer

Faster server response times

Answer

Automated product recommendation

Answer

Inventory management

Question 3

In internet marketing, what is a conversion rate?

Accepted Answer

The percentage of website visitors who complete a desired action

Answer

The rate at which images load on a page

Answer

The speed of currency conversion in international sales

Answer

The ratio of organic to paid traffic

Question 4

What is affiliate marketing?

Accepted Answer

A performance-based model where affiliates earn commissions for driving traffic or sales to a merchant

Answer

Marketing done by company employees only

Answer

Marketing limited to social media platforms

Answer

A type of email spam campaign

Question 5

What is the primary purpose of a privacy policy on a website?

Accepted Answer

Inform users how their personal data is collected, used, and protected

Answer

Improve page load speed

Answer

Prevent search engine indexing

Answer

Define the site's refund policy

Question 6

Which metric measures the percentage of email recipients who opened a marketing email?

Accepted Answer

Open rate

Answer

Click-through rate (CTR)

Answer

Bounce rate

Answer

Unsubscribe rate