CIW CIW E-Commerce & Digital Marketing 2

Question 1

What is SEO in the context of digital marketing?

Accepted Answer

The practice of optimizing web content to rank higher in search engine results

Answer

Search Engine Optimization (SEO) involves techniques that improve a website's visibility and ranking in organic search engine results pages.

Question 2

Which HTTP method is typically used when a customer submits an online checkout form?

Accepted Answer

POST

Answer

POST is used to send form data to a server for processing, making it the standard method for submitting sensitive information like payment and shipping details.

Question 3

What is the purpose of a cookie in an e-commerce shopping cart?

Accepted Answer

To remember items a user has added to their cart across page navigations

Answer

Cookies store small pieces of data on the client's browser, allowing the shopping cart to persist selected items as users navigate through the site.

Question 4

What does CPC stand for in digital advertising?

Accepted Answer

Cost Per Click

Answer

Cost Per Click is a pricing model where advertisers pay a fee each time a user clicks on their online advertisement.

Question 5

Which technology allows customers to pay without re-entering payment details on repeat visits to an e-commerce site?

Accepted Answer

Tokenization

Answer

Tokenization replaces sensitive card data with a unique token stored on the merchant's server, enabling one-click repeat purchases without exposing actual card numbers.

CIW Certified Internet Web Professional Practice Practice Test

CIW Certified Internet Web Professional Practice Practice Test

CIW CIW E-Commerce & Digital Marketing 2