CIW CIW E-Commerce & Digital Marketing 2 — Questions and Answers
Question 1: What is SEO in the context of digital marketing?
- The practice of optimizing web content to rank higher in search engine results (Correct answer)
- A method of encrypting outbound email campaigns
- A protocol for securing API endpoints
- A technique for compressing JavaScript files
Correct answer: The practice of optimizing web content to rank higher in search engine results
Search Engine Optimization (SEO) involves techniques that improve a website's visibility and ranking in organic search engine results pages.
Question 2: Which HTTP method is typically used when a customer submits an online checkout form?
- POST (Correct answer)
- GET
- PUT
- DELETE
Correct answer: POST
POST is used to send form data to a server for processing, making it the standard method for submitting sensitive information like payment and shipping details.
Question 3: What is the purpose of a cookie in an e-commerce shopping cart?
- To remember items a user has added to their cart across page navigations (Correct answer)
- To encrypt the user's password on the client side
- To verify the website's SSL certificate
- To track the number of server requests per hour
Correct answer: To remember items a user has added to their cart across page navigations
Cookies store small pieces of data on the client's browser, allowing the shopping cart to persist selected items as users navigate through the site.
Question 4: What does CPC stand for in digital advertising?
- Cost Per Click (Correct answer)
- Conversion Per Campaign
- Click Per Customer
- Cost Per Conversion
Correct answer: Cost Per Click
Cost Per Click is a pricing model where advertisers pay a fee each time a user clicks on their online advertisement.
Question 5: Which technology allows customers to pay without re-entering payment details on repeat visits to an e-commerce site?
- Tokenization (Correct answer)
- Encryption at rest
- Load balancing
- Content delivery network
Correct answer: Tokenization
Tokenization replaces sensitive card data with a unique token stored on the merchant's server, enabling one-click repeat purchases without exposing actual card numbers.
Question 6: What is the role of a payment gateway in an e-commerce transaction?
- To authorize and route payment information between the merchant, bank, and card network (Correct answer)
- To design the visual layout of the checkout page
- To host the product images and descriptions
- To send automated order confirmation emails
Correct answer: To authorize and route payment information between the merchant, bank, and card network
A payment gateway securely transmits transaction data, performs fraud checks, and returns an approval or decline response in real time during checkout.
CIW CIW E-Commerce & Digital Marketing 2
What is SEO in the context of digital marketing?