CIW CIW E-Commerce & Digital Marketing 1 — Questions and Answers
Question 1: Which payment processing standard must e-commerce merchants comply with to protect cardholder data?
- PCI DSS (Correct answer)
- HIPAA
- FERPA
- SOX
Correct answer: PCI DSS
PCI DSS (Payment Card Industry Data Security Standard) is the mandatory security standard for any business that stores, processes, or transmits credit card data.
Question 2: What is a shopping cart abandonment rate in e-commerce?
- The percentage of users who add items but do not complete purchase (Correct answer)
- The rate at which products are returned after purchase
- The frequency of server downtime during checkout
- The number of failed payment transactions per session
Correct answer: The percentage of users who add items but do not complete purchase
Shopping cart abandonment rate measures the percentage of online shoppers who add items to their cart but leave the site without completing the purchase.
Question 3: Which HTML element is commonly used to create a basic order form on an e-commerce page?
- <form> (Correct answer)
- <table>
- <section>
- <article>
Correct answer: <form>
The <form> element is used to collect user input, including billing details, shipping addresses, and payment information on e-commerce sites.
Question 4: What does SSL/TLS accomplish for an e-commerce website?
- Encrypts data transmitted between the browser and server (Correct answer)
- Compresses product images for faster loading
- Manages customer loyalty point balances
- Indexes product pages in search engines
Correct answer: Encrypts data transmitted between the browser and server
SSL/TLS encrypts the communication channel between a user's browser and the web server, protecting sensitive data like credit card numbers during transmission.
Question 5: Which metric measures the percentage of website visitors who complete a desired action, such as making a purchase?
- Conversion rate (Correct answer)
- Bounce rate
- Click-through rate
- Impressions
Correct answer: Conversion rate
Conversion rate is the percentage of visitors who complete a goal action, making it one of the most important KPIs for e-commerce success.
Question 6: What is the purpose of a merchant account in an e-commerce context?
- To hold funds from credit card sales before transfer to a business bank account (Correct answer)
- To store customer login credentials securely
- To host product catalog images
- To manage email marketing subscriber lists
Correct answer: To hold funds from credit card sales before transfer to a business bank account
A merchant account is a type of bank account that allows businesses to accept and process electronic payment card transactions.
CIW CIW E-Commerce & Digital Marketing 1
Which payment processing standard must e-commerce merchants comply with to protect cardholder data?