CIW CIW E-Commerce & Digital Marketing

Question 1

Which payment processing standard must e-commerce merchants comply with to protect cardholder data?

Accepted Answer

PCI DSS

Answer

HIPAA

Answer

FERPA

Answer

SOX

Question 2

What is a shopping cart abandonment rate in e-commerce?

Accepted Answer

The percentage of users who add items but do not complete purchase

Answer

The rate at which products are returned after purchase

Answer

The frequency of server downtime during checkout

Answer

The number of failed payment transactions per session

Question 3

Which HTML element is commonly used to create a basic order form on an e-commerce page?

Accepted Answer

<form>

Answer

<table>

Answer

Answer

Question 4

What does SSL/TLS accomplish for an e-commerce website?

Accepted Answer

Encrypts data transmitted between the browser and server

Answer

Compresses product images for faster loading

Answer

Manages customer loyalty point balances

Answer

Indexes product pages in search engines

Question 5

Which metric measures the percentage of website visitors who complete a desired action, such as making a purchase?

Accepted Answer

Conversion rate

Answer

Bounce rate

Answer

Click-through rate

Answer

Impressions

Question 6

What is the purpose of a merchant account in an e-commerce context?

Accepted Answer

To hold funds from credit card sales before transfer to a business bank account

Answer

To store customer login credentials securely

Answer

To host product catalog images

Answer

To manage email marketing subscriber lists