CHES Health Communication Strategies 5

Question 1

Which evaluation method BEST assesses whether a health communication campaign reached its intended audience?

Accepted Answer

Process evaluation measuring reach, exposure, and engagement metrics

Answer

Process evaluation tracks implementation fidelity including reach (who received the message) and exposure (how often), which directly measures audience reach.

Question 2

The 'extended parallel process model' (EPPM) predicts that health threat messages will motivate protective behavior change ONLY when:

Accepted Answer

Perceived threat is high AND perceived efficacy to address the threat is also high

Answer

EPPM (Witte) holds that high perceived threat motivates action only when paired with high efficacy; without efficacy, high fear leads to defensive avoidance.

Question 3

When a health communication message produces an outcome opposite to its intended effect, this is called:

Accepted Answer

Reactance or boomerang effect

Answer

Reactance (boomerang effect) occurs when audiences resist perceived threats to their autonomy, sometimes increasing the very behavior the message tried to reduce.

Question 4

A health educator wants to promote flu vaccination using testimonials from community members. This strategy primarily leverages:

Accepted Answer

Social proof and narrative persuasion to normalize vaccination behavior

Answer

Testimonials from peers create social proof and narrative transportation, making vaccination feel normal and relatable through story-based persuasion.

Question 5

Which principle of the 'plain language' guidelines for health materials requires using active voice?

Accepted Answer

Writing for the reader by making content clear, concise, and actionable

Answer

Plain language guidelines advocate for active voice, short sentences, common words, and a logical structure to make health information accessible to all readers.

CHES - Certified Health Education Specialist Practice Test

CHES - Certified Health Education Specialist Practice Test

CHES Health Communication Strategies 5