CFRE Trivia 4

Question 1

What does 'SYBUNT' mean in donor database management?

Accepted Answer

Some Year But Unfortunately Not This year

Answer

SYBUNT identifies donors who gave in some prior year but not this year, helping distinguish them from LYBUNT donors in retention analysis.

Question 2

In a capital campaign, what is the 'quiet phase'?

Accepted Answer

The confidential period when major gifts are solicited before the public announcement

Answer

The quiet phase involves securing 50–70% of the campaign goal from lead donors before the public launch to create momentum.

Question 3

Which fundraising metric measures how much revenue is generated for every dollar spent on fundraising?

Accepted Answer

Return on investment (ROI)

Answer

ROI in fundraising context measures net revenue relative to fundraising expenditure, indicating program efficiency.

Question 4

What is a 'named gift' in philanthropic fundraising?

Accepted Answer

A donation large enough to name a building, room, or program after the donor or honoree

Answer

Named gifts are typically major donations that secure naming rights to a facility, endowed fund, or program in recognition of the gift.

Question 5

What is 'prospect research' designed to uncover?

Accepted Answer

A donor's capacity, affinity, and propensity to give

Answer

Prospect research gathers information about a prospect's wealth indicators, connection to the cause, and likelihood to give to prioritize cultivation.

CFRE - Certified Fund Raising Executive Practice Test

CFRE - Certified Fund Raising Executive Practice Test

CFRE Trivia 4