CFRE MCQ 4

Question 1

When writing a direct mail appeal letter, the 'Johnson Box' refers to:

Accepted Answer

A highlighted summary statement placed above the salutation to capture reader attention

Answer

The Johnson Box is a highlighted or boxed summary statement at the top of a direct mail letter, above the salutation, designed to immediately engage the reader.

Question 2

In grant writing, a 'logic model' is used primarily to:

Accepted Answer

Visually map the relationships between a program's inputs, activities, outputs, and outcomes

Answer

A logic model visually represents how a program's resources and activities are expected to lead to desired outputs and outcomes, demonstrating program theory to funders.

Question 3

A donor establishes a $100,000 endowment with a 5% annual spending policy. What is the expected annual distribution to the organization?

Accepted Answer

$5,000

Answer

A 5% annual spending policy on a $100,000 endowment yields $5,000 per year ($100,000 × 0.05 = $5,000).

Question 4

Which fundraising principle states that people give to people — meaning the relationship between the asker and the prospect is often more important than the organization itself?

Accepted Answer

The peer-to-peer solicitation principle

Answer

Peer-to-peer solicitation is grounded in the principle that a personal ask from a trusted peer or friend is more effective than an organizational solicitation.

Question 5

Under the Donor Bill of Rights, donors have the right to:

Accepted Answer

Expect that all relationships with the organization will be conducted with confidentiality and respect

Answer

The Donor Bill of Rights guarantees that donor relationships will be conducted with confidentiality, honesty, and respect — fundamental rights to protect donor trust.

CFRE - Certified Fund Raising Executive Practice Test

CFRE - Certified Fund Raising Executive Practice Test

CFRE MCQ 4