CFRE Donor Relations and Stewardship

Question 1

What is the primary purpose of a donor stewardship program?

Accepted Answer

To acknowledge, report back, and maintain relationships with existing donors

Answer

Donor stewardship focuses on acknowledging gifts, reporting impact, and nurturing long-term relationships to retain and upgrade donors.

Question 2

Which of the following best describes a 'lapsed donor'?

Accepted Answer

A donor who previously gave but has not donated within a defined period (typically 1–2 years)

Answer

A lapsed donor is one who gave previously but has not renewed their gift within a defined timeframe, often 12–24 months.

Question 3

The CFRE exam domain 'Relationship Building' primarily encompasses which activity?

Accepted Answer

Identifying, cultivating, and stewarding donor relationships

Answer

The Relationship Building domain covers identifying prospects, cultivating engagement, and stewarding donors over time.

Question 4

Which communication strategy is most effective for retaining mid-level donors?

Accepted Answer

Providing personalized impact reports that demonstrate how their gift was used

Answer

Personalized impact reporting shows donors their contribution mattered, which is the strongest driver of mid-level donor retention.

Question 5

What does 'moves management' refer to in fundraising?

Accepted Answer

A strategic process of planning and tracking steps to move prospects toward a major gift commitment

Answer

Moves management is a systematic approach to planning intentional contacts and activities that advance a prospect toward making a significant gift.

CFRE - Certified Fund Raising Executive Practice Test