Risk Management & Ethical Practices Flashcards

Which factor is most critical when calculating safe crowd capacity for an activation space?

Answer: The usable square footage and number and width of exits per fire code

Fire codes base occupancy on usable area and egress capacity, which determine safe crowd limits.

A street-team activation in a city park plans to hand out product samples. What should be secured beforehand?

Answer: The appropriate municipal permits for public space use

Most cities require permits for commercial activity, sampling, or gatherings on public property.

An attendee is photographed at an activation, and the brand wants to use the image in a national ad campaign. What is required?

Answer: A signed model or photo release granting commercial use rights

Commercial use of a person's likeness generally requires a signed release to respect right-of-publicity laws.

What is the main purpose of conducting a post-event debrief focused on incidents?

Answer: To document lessons learned and improve future risk plans

Incident debriefs capture lessons learned so risk controls can be improved for future events.

Which type of insurance covers bodily injury to attendees caused by the event organizer's negligence?

Answer: Commercial general liability

Commercial general liability insurance covers third-party bodily injury and property damage claims.

A competitor's logo appears on a prop the agency plans to use without permission. What is the main legal risk?

Answer: Trademark infringement

Using another company's logo without permission can constitute trademark infringement.

An experiential marketer promotes a contest at an event. Which practice keeps it legal in most U.S. states?

Answer: Offering a free alternative method of entry with official rules

Chance-based promotions requiring purchase can be illegal lotteries, so a free alternate method of entry and published rules are needed.