Operations & Process Management Flashcards

A product sampling tour must track samples shipped, distributed, and remaining at each stop. Which process supports this?

Answer: Inventory management with daily counts and reconciliation

Daily inventory tracking prevents stock-outs and supports accurate distribution reporting.

What is the main purpose of a post-event debrief with the internal team?

Answer: Capture lessons learned to improve future processes

Debriefs document what worked and what didn't, feeding continuous improvement.

An outdoor activation's emergency action plan should include all of the following EXCEPT:

Answer: The brand's social media posting calendar

Emergency plans cover safety procedures, not marketing content schedules.

Which approach best maintains quality when an agency runs the same activation in 15 markets simultaneously?

Answer: A standardized operations manual with checklists and local leads

A playbook with checklists ensures consistent execution across many locations.

What does 'attrition' typically refer to in a venue or hotel contract for an event?

Answer: Penalties if the room block or F&B minimum falls below the contracted amount

Attrition clauses charge the organizer when actual usage falls below agreed minimums.

A Gantt chart is most useful in experiential operations for:

Answer: Visualizing task durations, overlaps, and dependencies over time

Gantt charts display the project timeline with task bars and dependencies.

Which data collection practice at an activation best supports privacy compliance in the US?

Answer: Obtaining clear opt-in consent and disclosing how data will be used

Transparent consent and disclosure align with state privacy laws such as CCPA.