Operations & Process Management Flashcards

A mall pop-up activation requires the brand to name the venue as an additional insured. Which document must the agency obtain from its insurer?

Answer: Certificate of Insurance (COI) with additional insured endorsement

Venues require a COI endorsed to list them as additional insured, proving liability coverage applies to them.

Which document gives a minute-by-minute sequence of every cue, speaker, and transition during a live brand event?

Answer: Run of show

The run of show is the master timed schedule used by producers and crew to execute the live program.

During a multi-city mobile tour, the ops lead wants to compare setup times across markets to find bottlenecks. Which practice is most useful?

Answer: Standardized post-event recap with logged load-in and setup times

Consistent data capture in recaps allows comparison across stops and reveals repeatable process issues.

A festival sampling activation is told it can only receive deliveries between 5 and 7 a.m. at a specific gate. This restriction is typically found in the:

Answer: Venue's load-in/marshaling schedule

Venues and festivals publish load-in and marshaling schedules that dictate delivery windows and access points.

What is the primary purpose of a site visit (site inspection) before an experiential activation?

Answer: Verify power, access, dimensions, and logistics against the plan

Site visits confirm physical conditions so the design and logistics plan are executable.

An agency tracks every open item, owner, and due date for an activation in one shared document. This is best described as a:

Answer: Production tracker or task list

A production tracker centralizes deliverables, owners, and deadlines for accountability.

Which factor is MOST critical when calculating generator size for an outdoor activation?

Answer: Total wattage/amperage load of all equipment plus a safety margin

Power must be sized to the combined electrical load with headroom to avoid outages.