Leadership & Team Management Flashcards

An experiential activation team includes new brand ambassadors who lack confidence and skills. According to Situational Leadership, which style should the lead use first?

Answer: Directing (telling)

Low-competence, high-commitment followers need clear direction and close supervision.

During load-in, two vendors argue over dock access times. What is the most effective first step for the event lead?

Answer: Meet both parties, clarify the shared schedule, and negotiate a solution

A collaborative approach grounded in the master schedule resolves conflict while preserving relationships.

Which tool best clarifies who is Responsible, Accountable, Consulted, and Informed for each task in an activation plan?

Answer: RACI matrix

A RACI matrix assigns clear roles for each deliverable to avoid confusion and duplication.

Per Tuckman's model, a newly assembled pop-up staff that is testing boundaries and clashing over roles is in which stage?

Answer: Storming

Storming is marked by conflict as members negotiate roles and working styles.

A field manager wants staff to stay consistent with brand messaging across a 20-city tour. What is the best approach?

Answer: Provide a brand playbook with key messages and run pre-tour training

A standardized playbook plus training ensures consistent brand delivery at every stop.

Which practice most improves team performance after an experiential event ends?

Answer: Conducting a structured debrief or after-action review

Debriefs capture lessons learned and best practices for future activations.

A brand ambassador repeatedly arrives late to shifts. What should the supervisor do first?

Answer: Hold a private conversation to set expectations and understand the cause

Private, direct feedback that clarifies expectations is the appropriate first step in performance management.