CEP Digital Marketing & Customer Acquisition 5

Question 1

Which factor does Google Ads use, along with bid, to determine ad rank and is based on expected CTR, ad relevance, and landing page experience?

Accepted Answer

Quality Score

Answer

Quality Score reflects expected CTR, ad relevance, and landing page experience and influences ad rank and CPC.

Question 2

A store earns $50,000 in revenue from ads costing $10,000. What is the ROAS?

Accepted Answer

5:1

Answer

ROAS equals revenue divided by ad spend: $50,000 / $10,000 = 5:1.

Question 3

Targeting long-tail keywords like "women's waterproof trail running shoes size 8" typically results in:

Accepted Answer

Lower search volume but higher purchase intent

Answer

Long-tail queries are more specific, drawing fewer searches but more purchase-ready shoppers.

Question 4

An ecommerce brand pays a customer a $10 credit for each friend who makes a first purchase using their link. This is an example of:

Accepted Answer

Referral marketing

Answer

Referral programs reward existing customers for bringing in new customers.

Question 5

Which approach helps an online store reduce dependence on third-party cookies for ad targeting?

Accepted Answer

Building first-party data through accounts, loyalty programs, and email signups

Answer

First-party data collected directly from customers remains usable as third-party cookies are restricted.

CEP - Certified Ecommerce Professional Practice Test