Practice Test GeeksCEP - Certified Ecommerce Professional Practice Test
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Digital Marketing & Customer Acquisition Flashcards

7 cards from real CEP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Digital Marketing & Customer Acquisition flashcards as text

  1. Which factor does Google Ads use, along with bid, to determine ad rank and is based on expected CTR, ad relevance, and landing page experience?

    Answer: Quality Score

    Quality Score reflects expected CTR, ad relevance, and landing page experience and influences ad rank and CPC.

  2. A store earns $50,000 in revenue from ads costing $10,000. What is the ROAS?

    Answer: 5:1

    ROAS equals revenue divided by ad spend: $50,000 / $10,000 = 5:1.

  3. Targeting long-tail keywords like "women's waterproof trail running shoes size 8" typically results in:

    Answer: Lower search volume but higher purchase intent

    Long-tail queries are more specific, drawing fewer searches but more purchase-ready shoppers.

  4. An ecommerce brand pays a customer a $10 credit for each friend who makes a first purchase using their link. This is an example of:

    Answer: Referral marketing

    Referral programs reward existing customers for bringing in new customers.

  5. Which approach helps an online store reduce dependence on third-party cookies for ad targeting?

    Answer: Building first-party data through accounts, loyalty programs, and email signups

    First-party data collected directly from customers remains usable as third-party cookies are restricted.

  6. In the marketing funnel, which channel is most commonly used to build awareness among audiences who have never heard of a brand?

    Answer: Top-of-funnel social video ads

    Top-of-funnel social video reaches broad, cold audiences to create initial brand awareness.

  7. Which metric tells you the percentage of visitors who leave a landing page without any further engagement?

    Answer: Bounce rate

    Bounce rate measures single-page sessions with no further interaction, signaling landing page relevance issues.

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