Exhibitor & Stakeholder Management Flashcards

An exhibitor's freight arrives damaged on the show floor. Who has PRIMARY responsibility for filing the damage claim?

Answer: The exhibitor, against the carrier or drayage company that handled the shipment

The exhibitor holds the shipping contract and must file the claim directly with the responsible carrier or drayage company.

What is the purpose of an 'exhibitor prospectus'?

Answer: A marketing document that presents booth opportunities, audience data, and pricing to prospective exhibitors

The exhibitor prospectus is a sales tool that communicates the show's value proposition, audience demographics, and space options to prospective exhibitors.

A key exhibitor announces they will not return unless floor plan changes are made. Which stakeholder management approach is MOST effective?

Answer: Schedule a meeting to understand their concerns and evaluate feasibility within broader show constraints

Listening to the concern and evaluating feasibility balances the exhibitor's needs against obligations to other stakeholders.

Which clause in an exhibitor contract protects the organizer if the event must be cancelled due to circumstances beyond their control?

Answer: Force majeure clause

Force majeure clauses excuse non-performance when unforeseeable events such as natural disasters or pandemics make the event impossible.

When developing a post-show exhibitor survey, which question format provides the MOST actionable data?

Answer: Net Promoter Score combined with specific attribute ratings and one open-ended comment field

Combining NPS with attribute ratings isolates specific strengths and weaknesses while the open-ended field captures unexpected insights.

A major exhibitor requests exclusivity in their product category. How should the organizer evaluate this request?

Answer: Assess revenue impact, attendee value, and potential competitive backlash before deciding

Exclusivity decisions require a full business analysis because they affect competitor exhibitors, attendee options, and long-term show health.

In the context of stakeholder mapping, what does 'high power, low interest' suggest about how to manage that stakeholder?

Answer: Keep them satisfied with high-level updates but do not over-involve them

High-power, low-interest stakeholders need to be kept satisfied to prevent disruptive intervention, but excessive engagement wastes their time.