CEM Technology & Digital Solutions Flashcards

What is the purpose of a 'show net' or dedicated event Wi-Fi network separate from the venue's public Wi-Fi?

Answer: To ensure reliable, secure connectivity for exhibitors and critical operations

A dedicated show network ensures guaranteed bandwidth and security for exhibitor systems and event operations, isolated from public traffic.

Which technology BEST enables exhibitors to demonstrate products remotely to attendees who could not physically attend?

Answer: Live-streamed virtual booth demonstrations with real-time Q&A

Live-streamed virtual demonstrations with interactive Q&A replicate the in-person experience for remote attendees and extend exhibitor reach.

An exhibition manager wants to measure foot traffic patterns at a large trade show. Which technology provides this insight?

Answer: Computer vision or Wi-Fi/Bluetooth heatmapping analytics

Computer vision cameras and Wi-Fi/Bluetooth tracking generate heatmaps showing crowd density, movement patterns, and dwell time across the show floor.

What is the main purpose of using a content management system (CMS) for an exhibition's digital signage network?

Answer: To centrally update and schedule display content across all screens in real time

A digital signage CMS allows event managers to update messaging, schedules, and wayfinding content across all screens from a single interface.

Which payment technology consideration is MOST important when setting up on-site registration kiosks for walk-in attendees?

Answer: PCI DSS-compliant payment processing to protect cardholder data

PCI DSS compliance is mandatory when processing credit/debit card payments to protect attendee financial data and avoid liability.

When selecting an event app provider, which contractual element is MOST critical to protect attendee data?

Answer: A data processing agreement (DPA) specifying how personal data is stored, used, and deleted

A DPA legally obligates the vendor to handle personal data in compliance with privacy laws and specifies retention and deletion requirements.