CDM Product Presentation & Customer Service 4

Question 1

Which of the following display arrangements best showcases seasonal doughnuts?

Accepted Answer

A dedicated front-and-center section with seasonal signage

Answer

A prominently labeled seasonal section draws attention and communicates limited availability, which encourages impulse purchases.

Question 2

When upselling to a customer purchasing a single doughnut, which approach is most effective and customer-friendly?

Accepted Answer

Mention a complementary item such as a beverage or a second doughnut at a discount

Answer

Suggesting a natural complement is a low-pressure upsell that adds value for the customer rather than creating discomfort.

Question 3

A customer asks how a specific doughnut is made. You have limited knowledge of that item. What is the appropriate response?

Accepted Answer

Honestly say you will find out and ask a knowledgeable colleague before answering

Answer

Admitting limited knowledge and seeking accurate information maintains trust and prevents misinformation.

Question 4

Which behavior most undermines a customer's trust in a doughnut shop?

Accepted Answer

Providing inaccurate information about ingredients or freshness

Answer

Inaccurate product information damages customer trust and can lead to safety risks and loss of repeat business.

Question 5

A freshly glazed doughnut should ideally be displayed how long after glazing to look its best?

Accepted Answer

Within 30 minutes, before the glaze fully sets and begins to crack

Answer

Displaying within 30 minutes preserves the shiny, smooth glaze appearance that makes glazed doughnuts visually appealing.

(CDM) Certified Doughnut Maker Practice Test