CDA CDA Typography & Visual Hierarchy

Question 1

What is kerning in typography?

Accepted Answer

The space between individual letter pairs

Answer

Kerning refers to the adjustment of space between specific pairs of characters to improve visual balance.

Question 2

What does 'leading' refer to in typography?

Accepted Answer

The vertical space between lines of text

Answer

Leading is the vertical distance between the baselines of successive lines of text, controlling line spacing.

Question 3

Which of the following best defines a serif typeface?

Accepted Answer

A font with small decorative strokes at the ends of letterforms

Answer

Serif typefaces feature small finishing strokes (serifs) at the ends of letterforms, such as Times New Roman.

Question 4

What is the primary purpose of visual hierarchy in design?

Accepted Answer

To guide the viewer's eye and prioritize information by importance

Answer

Visual hierarchy directs viewers through a design by using size, contrast, and placement to emphasize the most important elements first.

Question 5

What is 'tracking' in typography?

Accepted Answer

Uniform spacing adjustment across a range of characters

Answer

Tracking adjusts the overall letter spacing uniformly across a selected block of text, unlike kerning which targets individual pairs.

CDA - Certified Digital Artist Practice Test