CDA CDA Typography & Layout

Question 1

What is the term for the space between individual letter pairs, adjusted to improve visual balance?

Accepted Answer

Kerning

Answer

Tracking

Answer

Leading

Answer

Baseline shift

Question 2

In typography, what does 'leading' control?

Accepted Answer

Space between lines of text

Answer

Space between characters

Answer

Space between words

Answer

Space between paragraphs

Question 3

Which grid system divides a page into 12 equal columns and is widely used in responsive web and print layout?

Accepted Answer

12-column grid

Answer

Golden ratio grid

Answer

Modular grid

Answer

Hierarchical grid

Question 4

A typeface classified as 'sans-serif' lacks which feature?

Accepted Answer

Small decorative strokes at letter endings

Answer

Descenders

Answer

Ascenders

Answer

Consistent stroke width

Question 5

What typographic principle recommends limiting body text line length to 45–75 characters for optimal readability?

Accepted Answer

The measure

Answer

The rule of thirds

Answer

Optical alignment

Answer

Type hierarchy

Question 6

In a typographic hierarchy, which element should typically have the largest visual weight?

Accepted Answer

Primary headline

Answer

Body copy

Answer

Captions

Answer

Subheadings