CDA CDA Typography & Visual Hierarchy

Question 1

What is kerning in typography?

Accepted Answer

The space between individual letter pairs

Answer

The height of capital letters

Answer

The thickness of a font stroke

Answer

The spacing between lines of text

Question 2

What does 'leading' refer to in typography?

Accepted Answer

The vertical space between lines of text

Answer

The stroke weight of a typeface

Answer

The horizontal margin of a text block

Answer

The indentation of a paragraph

Question 3

Which of the following best defines a serif typeface?

Accepted Answer

A font with small decorative strokes at the ends of letterforms

Answer

A font with uniform stroke widths throughout

Answer

A font designed exclusively for digital screens

Answer

A font with no variation in line thickness

Question 4

What is the primary purpose of visual hierarchy in design?

Accepted Answer

To guide the viewer's eye and prioritize information by importance

Answer

To balance colors evenly across a composition

Answer

To ensure all text elements are the same size

Answer

To create symmetrical layouts only

Question 5

What is 'tracking' in typography?

Accepted Answer

Uniform spacing adjustment across a range of characters

Answer

Spacing between a specific pair of letters

Answer

The vertical alignment of text on a page

Answer

The font's x-height measurement

Question 6

Which typographic element establishes the imaginary line on which most characters sit?

Accepted Answer

Baseline

Answer

Cap height

Answer

X-height

Answer

Ascender