CDA CDA Typography & Visual Hierarchy 2

Question 1

What distinguishes a sans-serif font from a serif font?

Accepted Answer

Sans-serif fonts lack the small finishing strokes found on serif fonts

Answer

Sans-serif fonts are clean and modern because they do not have the small decorative strokes (serifs) that serif fonts feature.

Question 2

In visual hierarchy, what does scale primarily communicate?

Accepted Answer

The relative importance of elements through size differences

Answer

Scale uses size contrast to signal importance — larger elements are perceived as more significant and draw the eye first.

Question 3

What is white space (negative space) used for in typography and layout?

Accepted Answer

To improve readability and draw attention to key content

Answer

White space improves readability, reduces cognitive load, and directs focus by giving design elements room to breathe.

Question 4

Which font classification is most commonly recommended for long-form body text in print?

Accepted Answer

Serif fonts

Answer

Serif fonts are traditionally preferred for print body text because their small strokes help guide the eye along lines of text.

Question 5

What does 'alignment' contribute to a typographic layout?

Accepted Answer

It creates visual order and connects related text elements

Answer

Alignment creates a visual connection between elements, bringing order and professionalism to a layout.

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