CDA CDA Branding & Identity Design

Question 1

What is a brand identity system?

Accepted Answer

A cohesive set of visual elements — logo, colors, typography — that represent a brand consistently

Answer

A brand identity system is the complete collection of visual assets and guidelines that create a unified and recognizable presence for a brand.

Question 2

What is a wordmark logo?

Accepted Answer

A logo consisting entirely of a stylized company name rendered in a distinctive typeface

Answer

A wordmark is a type-only logo where the company name itself is designed in a unique, custom typographic style, such as the Google or FedEx logo.

Question 3

What is the primary purpose of a brand style guide?

Accepted Answer

To provide rules and standards for consistent application of brand visual elements

Answer

A brand style guide establishes rules for logo usage, color palettes, typography, and imagery to ensure visual consistency across all communications.

Question 4

What does 'brand consistency' mean in digital art and design?

Accepted Answer

Applying the same visual standards and elements uniformly across all brand touchpoints

Answer

Brand consistency means every visual and verbal representation of a brand follows the same standards, reinforcing recognition and trust.

Question 5

What is a monogram logo?

Accepted Answer

A logo that uses initials or letters combined into a single, unified symbol

Answer

A monogram logo combines two or more letters — typically initials — into an interlocking or unified design, like the Louis Vuitton 'LV' mark.

CDA - Certified Digital Artist Practice Test