CDA CDA Branding & Identity Design 2

Question 1

What is negative space in logo design?

Accepted Answer

The intentional use of background space to create secondary shapes or meanings within a logo

Answer

Negative space in logo design deliberately uses the background area to suggest a hidden shape or secondary meaning, such as the arrow in the FedEx logo.

Question 2

What is scalability in logo design?

Accepted Answer

The ability of a logo to be reproduced clearly at any size, from a business card to a billboard

Answer

A scalable logo maintains its legibility and visual integrity whether it's shrunk to a favicon or enlarged to fill a building wrap.

Question 3

What is a brand mark (or logo mark)?

Accepted Answer

A purely graphic symbol or icon that represents a brand without any text

Answer

A brand mark is a standalone graphic symbol used to represent a brand, such as Apple's apple icon or Nike's swoosh, without accompanying text.

Question 4

What is a tagline in branding?

Accepted Answer

A short, memorable phrase that communicates a brand's core value or personality

Answer

A tagline is a concise, memorable phrase associated with a brand that encapsulates its promise or personality, like Nike's 'Just Do It.'

Question 5

What does a combination mark logo consist of?

Accepted Answer

A wordmark and a graphic symbol or icon used together

Answer

A combination mark integrates a text-based wordmark with a pictorial icon or symbol, giving brands flexibility to use them together or separately.

CDA - Certified Digital Artist Practice Test

CDA - Certified Digital Artist Practice Test

CDA CDA Branding & Identity Design 2