CCBA Information Architecture & Data Analysis Flashcards

A business analyst is asked to analyze trends in customer purchasing behavior using historical data. Which analytical technique is MOST appropriate?

Answer: Data Mining

Data mining involves analyzing large datasets to discover patterns, correlations, and trends that can inform business decisions.

Which type of data model focuses on how data is physically stored and accessed within a database system?

Answer: Physical data model

A physical data model represents how data is actually stored in a database, including tables, columns, data types, indexes, and storage specifications.

When a business analyst creates a 'conceptual data model,' the primary audience is:

Answer: Business stakeholders who need to understand key business concepts and their relationships

Conceptual data models use simple, non-technical language to communicate key business entities and relationships to business stakeholders.

A CCBA practitioner is reviewing a report that shows data lineage. What does data lineage describe?

Answer: The origin of data and how it flows and transforms through systems

Data lineage tracks where data originates, how it moves through systems, and how it is transformed along the way.

A business analyst identifies that two departments in a US company use different definitions for 'active customer.' This is primarily a:

Answer: Data standardization issue

When different parts of an organization define the same data term differently, it is a data standardization issue requiring a common definition to be established.

In BABOK v3, which of the following is an example of a non-functional requirement related to data?

Answer: Customer records must be retained for 7 years per US regulatory requirements

Data retention policies driven by regulatory requirements are non-functional requirements that constrain how data is managed rather than what the system does functionally.