CBP Professional Ethics & Standards 3

Question 1

Which statement best describes the ethical obligation of a CBP professional regarding social media content about bourbon?

Accepted Answer

Paid partnerships must be disclosed using clear language such as #ad or #sponsored

Answer

FTC guidelines require clear and conspicuous disclosure of material connections, including paid partnerships, regardless of follower count or content format.

Question 2

A bourbon distillery asks a CBP professional to write tasting notes claiming their product has 'twice the flavor complexity of competitors.' This claim is ethically problematic because:

Accepted Answer

Flavor complexity is subjective and the comparison lacks substantiation

Answer

Unsubstantiated superlative comparative claims about subjective qualities like 'flavor complexity' are misleading and violate professional standards for honest representation.

Question 3

When a CBP professional is consulted by media about industry practices, the ethical standard regarding confidential employer information is to:

Accepted Answer

Share non-proprietary information while protecting trade secrets and confidential data

Answer

Professionals may speak to media about general industry matters but must protect confidential business information, trade secrets, and proprietary processes.

Question 4

A CBP professional notices that a distillery's quality control records have been falsified to cover up a contaminated batch. The appropriate ethical action is to:

Accepted Answer

Report the falsification internally and, if unresolved, to the TTB

Answer

Falsified quality control records pose consumer safety risks; the ethical obligation is to report internally first and escalate to regulators if the issue is not resolved.

Question 5

In the context of CBP professional standards, 'responsible service' at a tasting event most critically means:

Accepted Answer

Monitoring guest consumption and refusing service to visibly intoxicated individuals

Answer

Responsible service requires active monitoring of guest consumption and the obligation to refuse further service to guests who show signs of intoxication.

(CBP) Certified Bourbon Professional Practice Test

(CBP) Certified Bourbon Professional Practice Test

CBP Professional Ethics & Standards 3