CBP CBP Marketing & Brand Management

Question 1

What federal agency regulates bourbon labeling and advertising in the United States?

Accepted Answer

TTB (Alcohol and Tobacco Tax and Trade Bureau)

Answer

FDA (Food and Drug Administration)

Answer

FTC (Federal Trade Commission)

Answer

USDA (Department of Agriculture)

Question 2

What is a COLA in the context of bourbon marketing?

Accepted Answer

Certificate of Label Approval, required before a product can legally be sold

Answer

Cost of Liquid Assets, used for inventory valuation

Answer

Consumer Outreach and Loyalty Agreement with distributors

Answer

Corporate Operating License Application for new distilleries

Question 3

Which three-tier system role is responsible for marketing bourbon directly to retail accounts and bars in most US states?

Accepted Answer

The wholesale distributor tier

Answer

The producer/distillery tier

Answer

The retailer/on-premise tier

Answer

The federal regulatory tier

Question 4

What is 'brand ambassador' role in the bourbon industry?

Accepted Answer

A brand representative who educates trade and consumers, drives awareness, and builds relationships for a distillery

Answer

A government inspector assigned to each distillery

Answer

A licensed broker who sets wholesale pricing

Answer

A federal agent monitoring compliance

Question 5

What does 'allocated' bourbon mean in a marketing context?

Accepted Answer

High-demand bourbon rationed by the distillery to distributors and retailers due to limited supply

Answer

Bourbon produced exclusively for export markets

Answer

Bourbon set aside for government contract sales

Answer

Bourbon bottled at exactly the federally mandated proof

Question 6

Which marketing channel has become especially important for craft bourbon distilleries to build direct consumer relationships?

Accepted Answer

Social media platforms and distillery visitor experiences

Answer

Television infomercials

Answer

Direct-mail catalog sales

Answer

Newspaper classified advertising