CBP Professional Ethics & Standards 2

Question 1

A bourbon brand ambassador is offered a gift by a distributor in exchange for recommending their products exclusively. What is the ethical response?

Accepted Answer

Decline and disclose the offer to your employer

Answer

Accepting gifts that influence product recommendations creates a conflict of interest; the ethical response is to decline and disclose the offer to maintain transparency.

Question 2

When a CBP professional discovers a colleague has been misrepresenting the age of a bourbon to customers, the most appropriate first step is to:

Accepted Answer

Confront the colleague privately and document the incident

Answer

Addressing the issue directly with the colleague first allows for correction while documenting the incident creates a record if the behavior continues.

Question 3

Under TTB regulations, which labeling claim on a bourbon bottle would violate ethical advertising standards?

Accepted Answer

'The healthiest spirit choice for daily consumption'

Answer

Health benefit claims for alcoholic beverages are prohibited under TTB regulations and constitute deceptive advertising.

Question 4

A certified bourbon professional serving as a judge in a competition has a financial interest in one of the entered distilleries. The ethical obligation is to:

Accepted Answer

Recuse yourself from judging that distillery's entries

Answer

Recusal from judging entries in which you have a financial interest is the only way to fully eliminate the conflict, regardless of stated objectivity.

Question 5

Which practice would be considered a violation of professional ethics for a CBP working in retail bourbon sales?

Accepted Answer

Steering customers toward brands that offer you personal commissions without disclosure

Answer

Recommending products based on undisclosed personal financial incentives rather than the customer's needs is a breach of professional ethics.

(CBP) Certified Bourbon Professional Practice Test

(CBP) Certified Bourbon Professional Practice Test

CBP Professional Ethics & Standards 2