CBP CBP Marketing & Brand Management

Question 1

What federal agency regulates bourbon labeling and advertising in the United States?

Accepted Answer

TTB (Alcohol and Tobacco Tax and Trade Bureau)

Answer

The TTB (Alcohol and Tobacco Tax and Trade Bureau) reviews and approves all distilled spirits labels and governs advertising standards in the US.

Question 2

What is a COLA in the context of bourbon marketing?

Accepted Answer

Certificate of Label Approval, required before a product can legally be sold

Answer

A Certificate of Label Approval (COLA) from the TTB is legally required before any new bourbon label can be introduced to the US market.

Question 3

Which three-tier system role is responsible for marketing bourbon directly to retail accounts and bars in most US states?

Accepted Answer

The wholesale distributor tier

Answer

In the US three-tier system, distributors (wholesalers) are the primary channel through which bourbon brands market to retail accounts and on-premise establishments.

Question 4

What is 'brand ambassador' role in the bourbon industry?

Accepted Answer

A brand representative who educates trade and consumers, drives awareness, and builds relationships for a distillery

Answer

A brand ambassador represents a distillery in the market, conducting tastings, training bar staff, and building consumer and trade relationships to grow brand awareness.

Question 5

What does 'allocated' bourbon mean in a marketing context?

Accepted Answer

High-demand bourbon rationed by the distillery to distributors and retailers due to limited supply

Answer

Allocated bourbon refers to limited-production releases that distilleries ration through their distribution chain because demand exceeds available supply.

(CBP) Certified Bourbon Professional Practice Test

(CBP) Certified Bourbon Professional Practice Test

CBP CBP Marketing & Brand Management