Business Cards & Stationery Typography & Color in Business Cards & Stationery 2

Question 1

Which font category is generally considered the most formal and traditional for professional stationery?

Accepted Answer

Serif fonts

Answer

Serif fonts have long been associated with tradition, authority, and professionalism, making them a staple in formal stationery design.

Question 2

What is 'tracking' in typography as applied to business card text?

Accepted Answer

The uniform spacing adjustment across a range of characters

Answer

Tracking (or letter-spacing) uniformly adjusts the space across an entire word or block of text, unlike kerning which targets specific pairs.

Question 3

When printing business cards, what does 'spot color' mean?

Accepted Answer

A pre-mixed ink printed in a single pass, often specified by Pantone

Answer

Spot colors are pre-mixed inks (like Pantone colors) applied in a single pass, ensuring exact color consistency across print runs.

Question 4

Which typeface style is best avoided for small-print body text on business cards due to readability issues?

Accepted Answer

Decorative/display fonts

Answer

Decorative or display fonts are designed for large sizes and headers; they become illegible at small sizes typical for business card body text.

Question 5

What is the significance of 'white space' (negative space) in business card design?

Accepted Answer

It improves readability and gives the design a clean, professional look

Answer

White space (negative space) reduces visual clutter, improves readability, and gives the design a polished, professional appearance.

Business Cards & Stationery Practice Test