Business Cards & Stationery Typography & Color in Business Cards & Stationery 2

Question 1

Which font category is generally considered the most formal and traditional for professional stationery?

Accepted Answer

Serif fonts

Answer

Display fonts

Answer

Script fonts

Answer

Slab serif fonts

Question 2

What is 'tracking' in typography as applied to business card text?

Accepted Answer

The uniform spacing adjustment across a range of characters

Answer

Adjusting spacing between a specific pair of letters

Answer

The vertical spacing between lines

Answer

The indentation of a paragraph

Question 3

When printing business cards, what does 'spot color' mean?

Accepted Answer

A pre-mixed ink printed in a single pass, often specified by Pantone

Answer

A color applied only to one small area of the card

Answer

A color added digitally after printing

Answer

A color visible only under UV light

Question 4

Which typeface style is best avoided for small-print body text on business cards due to readability issues?

Accepted Answer

Decorative/display fonts

Answer

Humanist sans-serif

Answer

Old-style serif

Answer

Transitional serif

Question 5

What is the significance of 'white space' (negative space) in business card design?

Accepted Answer

It improves readability and gives the design a clean, professional look

Answer

It indicates an error in the design file

Answer

It reduces printing costs by using less ink

Answer

It is only used in luxury card designs

Question 6

If a designer wants to ensure that a specific brand blue prints accurately every time, which color system should they use?

Accepted Answer

Pantone Matching System (PMS)

Answer

RGB hex codes

Answer

HSB color picker

Answer

Web-safe color palette

Question 7

What is the typical maximum number of typefaces recommended for a business card design?

Accepted Answer

Two

Answer

One

Answer

Four

Answer

Six