Business Cards & Stationery Paper Stock & Finishes 2

Question 1

What is 'aqueous coating' applied to business cards after printing?

Accepted Answer

A water-based protective coating for added durability and sheen

Answer

Aqueous coating is a water-based protective layer applied after printing to increase durability and provide a slight sheen or matte finish.

Question 2

What does 'matte finish' on a business card provide compared to gloss?

Accepted Answer

A non-reflective, flat appearance that reduces glare

Answer

Matte finish creates a flat, non-reflective surface that minimizes glare and fingerprints while giving cards a sophisticated, understated look.

Question 3

What is 'soft-touch' laminate on a business card known for?

Accepted Answer

A velvety, rubberized texture that feels luxurious

Answer

Soft-touch laminate adds a thin velvety coating to business cards that creates a smooth, rubberized feel often associated with premium brands.

Question 4

What is 'recycled paper stock' in business card printing primarily associated with?

Accepted Answer

Environmental sustainability and eco-friendly branding

Answer

Recycled paper stock is manufactured from post-consumer waste, making it an eco-friendly choice that signals environmental responsibility in branding.

Question 5

What does a higher GSM number indicate about paper stock?

Accepted Answer

Heavier and thicker paper

Answer

GSM (grams per square meter) measures paper weight, so a higher GSM number indicates heavier, thicker, and typically more premium paper stock.

Business Cards & Stationery Practice Test

Business Cards & Stationery Practice Test

Business Cards & Stationery Paper Stock & Finishes 2