Business Cards & Stationery Paper Stock & Finishes 2 — Questions and Answers
Question 1: What is 'aqueous coating' applied to business cards after printing?
- A water-based protective coating for added durability and sheen (Correct answer)
- A coating applied underwater for waterproofing
- A coating that highlights aqua/blue tones
- A biodegradable eco-friendly laminate
Correct answer: A water-based protective coating for added durability and sheen
Aqueous coating is a water-based protective layer applied after printing to increase durability and provide a slight sheen or matte finish.
Question 2: What does 'matte finish' on a business card provide compared to gloss?
- A non-reflective, flat appearance that reduces glare (Correct answer)
- A shinier, more reflective surface
- A raised texture on the card surface
- A darker overall color appearance
Correct answer: A non-reflective, flat appearance that reduces glare
Matte finish creates a flat, non-reflective surface that minimizes glare and fingerprints while giving cards a sophisticated, understated look.
Question 3: What is 'soft-touch' laminate on a business card known for?
- A velvety, rubberized texture that feels luxurious (Correct answer)
- An extra-shiny high-gloss finish
- A textured look that mimics natural wood
- A thin coating for budget-friendly cards
Correct answer: A velvety, rubberized texture that feels luxurious
Soft-touch laminate adds a thin velvety coating to business cards that creates a smooth, rubberized feel often associated with premium brands.
Question 4: What is 'recycled paper stock' in business card printing primarily associated with?
- Environmental sustainability and eco-friendly branding (Correct answer)
- Lower quality print results
- Higher cost per unit
- Reduced color accuracy
Correct answer: Environmental sustainability and eco-friendly branding
Recycled paper stock is manufactured from post-consumer waste, making it an eco-friendly choice that signals environmental responsibility in branding.
Question 5: What does a higher GSM number indicate about paper stock?
- Heavier and thicker paper (Correct answer)
- Lighter and thinner paper
- Higher gloss level
- Better color reproduction
Correct answer: Heavier and thicker paper
GSM (grams per square meter) measures paper weight, so a higher GSM number indicates heavier, thicker, and typically more premium paper stock.
Question 6: What is 'duplex' card stock?
- Two sheets of paper laminated together for extra thickness (Correct answer)
- A card printed on both sides
- A two-color printing technique
- A double-sided laminate finish
Correct answer: Two sheets of paper laminated together for extra thickness
Duplex card stock is created by laminating two sheets together, often in contrasting colors, producing an ultra-thick card with a colored edge.
Business Cards & Stationery Paper Stock & Finishes 2
What is 'aqueous coating' applied to business cards after printing?