Brochure Design Brochure Facts 3

Question 1

A client wants a brochure with a dramatic 'reveal' where two outer panels open like doors to show a large center image. Which fold should the designer choose?

Accepted Answer

Gate fold

Answer

A gate fold has two outer panels that open outward like doors to reveal the center panel.

Question 2

Which paper finish is best for a brochure that readers will write on, such as a form or reply card?

Accepted Answer

Uncoated

Answer

Uncoated paper accepts pen and pencil ink easily, while coated finishes resist writing.

Question 3

What is the 'safe zone' in brochure layout?

Accepted Answer

The inner margin area where important text and logos must stay to avoid being trimmed

Answer

The safe zone keeps critical content away from trim edges so nothing important is cut off.

Question 4

A brochure design uses text at 6 pt for body copy. What is the most likely problem?

Accepted Answer

It is too small for comfortable reading; body text should typically be 9-12 pt

Answer

Body copy below about 9 pt strains readability, so 6 pt text is too small for most audiences.

Question 5

Which panel of a tri-fold brochure do readers typically see immediately after the front cover when opening it?

Accepted Answer

The inside flap panel that folds over

Answer

Opening the cover first reveals the folded-in flap panel, making it prime space for a key message.

Brochure Design Practice Test

Brochure Design Practice Test

Brochure Design Brochure Facts 3