Brochure Design Brochure Design 4

Question 1

You're designing a brochure with a dark background. What is the best practice for body text?

Accepted Answer

Use a slightly heavier weight of light-colored type

Answer

Reversed-out text can fill in when printed, so a slightly heavier weight keeps light text on dark backgrounds legible.

Question 2

What is 'rich black' and when is it used in brochure design?

Accepted Answer

Black built from all four CMYK inks for deep solid coverage

Answer

Rich black combines CMYK inks for a deeper black on large areas, while small text uses 100% K only.

Question 3

A brochure photo looks fine on screen but prints dull. What is the most likely cause?

Accepted Answer

The image was left in RGB and shifted when converted to CMYK

Answer

CMYK has a smaller color gamut than RGB, so vibrant screen colors often dull when converted.

Question 4

Which file format is the industry standard for sending final brochure artwork to a commercial printer?

Accepted Answer

Press-ready PDF with embedded fonts

Answer

A press-ready PDF preserves fonts, bleeds, and color settings exactly as designed.

Question 5

When would a spot color (e.g., Pantone) be added to a brochure job?

Accepted Answer

When exact brand color matching is critical

Answer

Spot colors are pre-mixed inks that guarantee consistent brand color that CMYK may not match precisely.

Brochure Design Practice Test