Brochure Design Brochure 5

Question 1

A print shop requests a 'print-ready PDF' for a brochure. Which PDF standard is most commonly expected for reliable prepress output?

Accepted Answer

PDF/X

Answer

PDF/X standards embed fonts, define color, and include bleed and trim boxes specifically for print production.

Question 2

Why should a designer avoid building large areas of black in a brochure using 100% K ink only?

Accepted Answer

Large solids in single-ink black can look washed out compared to a rich black mix

Answer

Rich black adds cyan, magenta, and yellow under the black plate to produce a deeper, denser solid area.

Question 3

A restaurant's brochure uses photos of its actual dishes rather than stock imagery. What is the main benefit?

Accepted Answer

Authenticity that builds trust with customers

Answer

Authentic, original photos accurately represent the business and create credibility that generic stock images lack.

Question 4

During proofing, a client approves a digital PDF proof but the printed brochure colors look different. What is the most likely explanation?

Accepted Answer

Screen RGB colors display differently from printed CMYK inks

Answer

Backlit RGB monitors show a wider, brighter gamut than reflective CMYK ink on paper, so shifts are expected without a calibrated hard proof.

Question 5

What is 'orphan' or 'widow' text in brochure typesetting?

Accepted Answer

A short line or single word left stranded at the top or bottom of a column

Answer

Widows and orphans are stranded lines or words that break visual flow and should be fixed by adjusting spacing or edits.

Brochure Design Practice Test