Brochure Design Typography in Brochures

Question 1

What is the recommended maximum number of typefaces to use in a single brochure?

Accepted Answer

Two to three

Answer

Using two to three typefaces keeps a brochure visually cohesive and professional.

Question 2

Which type of font is generally easiest to read in small body text within brochures?

Accepted Answer

Serif

Answer

Serif fonts aid readability in small print by guiding the eye along lines of text.

Question 3

What is 'leading' in brochure typography?

Accepted Answer

The vertical space between lines of text

Answer

Leading refers to the vertical spacing between lines of text, affecting readability.

Question 4

Which typographic alignment is most commonly used for body copy in US brochures?

Accepted Answer

Left-aligned

Answer

Left-aligned text creates a consistent reading edge and is the standard for US English body copy.

Question 5

What does 'kerning' refer to in brochure design?

Accepted Answer

Adjusting space between specific letter pairs

Answer

Kerning is the manual adjustment of space between individual letter pairs for better visual balance.

Brochure Design Practice Test