Brochure Design Typography in Brochures 3

Question 1

What is 'x-height' in typeface selection for brochures?

Accepted Answer

The height of lowercase letters relative to capitals

Answer

X-height is the height of lowercase letters (like 'x'), which greatly influences a typeface's perceived size and legibility.

Question 2

Which contrast ratio is recommended between brochure text and background for accessibility?

Accepted Answer

At least 4.5:1 for normal text

Answer

WCAG guidelines recommend a minimum 4.5:1 contrast ratio for normal-sized text to ensure readability.

Question 3

What is a 'font family' in the context of brochure design?

Accepted Answer

A group of related typefaces sharing a common design but varying in weight or style

Answer

A font family includes variants like regular, bold, italic, and light that share the same underlying design.

Question 4

What typographic technique helps separate pull quotes from body text in brochures?

Accepted Answer

Increasing font size, changing weight, and adding rules or color

Answer

Pull quotes are differentiated through larger size, bolder weight, color, or decorative lines to attract reader attention.

Question 5

What is 'optical margin alignment' used for in brochure typography?

Accepted Answer

Allowing punctuation to hang slightly outside the text block for a cleaner edge

Answer

Optical margin alignment lets punctuation like quotes and hyphens extend slightly beyond the margin for a visually straight edge.

Brochure Design Practice Test