Brochure Design Color Theory for Brochures 2

Question 1

What is 'ink coverage' and why does it matter in brochure production?

Accepted Answer

The total percentage of ink on a page; high coverage increases cost and drying time

Answer

Total ink coverage above 300% can cause smearing, slow drying, and higher production costs in offset printing.

Question 2

Which color is associated with trust and reliability, making it popular in US corporate brochures?

Accepted Answer

Blue

Answer

Blue is widely associated with trust, stability, and professionalism, which is why it dominates corporate and financial brochures.

Question 3

What is a 'tint' in brochure color application?

Accepted Answer

A color mixed with white to create a lighter version

Answer

A tint is created by adding white to a base color, producing lighter, softer variations useful for backgrounds and subtle accents.

Question 4

What is 'color bleed' in the context of print production?

Accepted Answer

Extending background colors beyond the trim line to prevent white edges

Answer

Color bleed ensures solid background areas extend past the trim line so no white gaps appear after cutting.

Question 5

What is an 'analogous color scheme'?

Accepted Answer

Colors that are adjacent to each other on the color wheel

Answer

Analogous colors sit next to each other on the color wheel, creating harmonious, pleasing combinations in brochure design.

Brochure Design Practice Test