Brochure Design Brochure Printing and Production

Question 1

What paper weight is commonly used for standard US tri-fold brochures?

Accepted Answer

80 lb. text (118 gsm)

Answer

80 lb. text stock is the most popular choice for tri-fold brochures, offering good printability and fold quality.

Question 2

What is the difference between 'offset printing' and 'digital printing' for brochures?

Accepted Answer

Offset uses ink plates for high-volume runs; digital prints directly from files for short runs

Answer

Offset printing has higher setup costs but lower per-unit cost at high volumes, while digital printing is cost-effective for short-run brochures.

Question 3

What does 'UV coating' add to a brochure?

Accepted Answer

A glossy, protective layer that resists scratches and fingerprints

Answer

UV coating applies a liquid coating cured by ultraviolet light, producing a high-gloss, durable finish on brochure covers.

Question 4

What is 'die cutting' in brochure production?

Accepted Answer

Cutting a custom shape into the brochure using a steel die

Answer

Die cutting uses a custom-shaped blade to cut unique shapes or windows into brochures, creating distinctive, memorable designs.

Question 5

What is 'embossing' in premium brochure production?

Accepted Answer

Pressing a design into the paper to create a raised 3D texture

Answer

Embossing uses metal dies to press a design into paper, creating a tactile raised effect that adds luxury to brochure covers.

Brochure Design Practice Test