Brochure Design Brochure Marketing and Distribution 2

Question 1

What is a 'leave-behind brochure' in US sales?

Accepted Answer

A brochure left with a prospect after a sales meeting for continued reference

Answer

Leave-behind brochures reinforce the sales pitch after a meeting, keeping the brand top-of-mind while the prospect decides.

Question 2

What is 'trade show distribution' as it applies to brochures?

Accepted Answer

Placing brochures at booth displays for attendees to pick up during exhibitions

Answer

Trade shows provide a targeted environment to distribute brochures directly to qualified prospects actively researching products.

Question 3

What role does a brochure play in the 'awareness stage' of the buyer's journey?

Accepted Answer

Introducing the brand and generating interest without pushing for an immediate sale

Answer

At the awareness stage, brochures educate prospects about a problem or solution, building brand familiarity before a purchase decision.

Question 4

What is 'rack card' format as a brochure distribution tool?

Accepted Answer

A tall, narrow single-panel card (4×9 inches) displayed in a brochure rack

Answer

Rack cards are designed to fit standard display racks in hotels, visitor centers, and tourist locations for self-service distribution.

Question 5

What is 'EDDM' (Every Door Direct Mail) used for in brochure marketing?

Accepted Answer

Delivering brochures to every address on a mail carrier route without requiring a mailing list

Answer

USPS EDDM lets businesses mail brochures to all addresses in a targeted area without purchasing or managing an address list.

Brochure Design Practice Test