Bcom Bachelor of Commerce Bachelor of Commerce: E-Commerce 4

Question 1

Which e-commerce business model involves a platform connecting freelancers or service providers directly with buyers, taking a commission per transaction?

Accepted Answer

Gig economy / service marketplace

Answer

Gig economy marketplaces like Fiverr and Upwork facilitate service transactions between independent providers and buyers, earning revenue through commissions.

Question 2

What does the term 'omnichannel commerce' mean?

Accepted Answer

Providing a seamless, integrated shopping experience across all online and offline channels

Answer

Omnichannel commerce unifies inventory, customer data, and experience across web, mobile, social, and physical stores so customers transition between them seamlessly.

Question 3

Which shipping strategy offers customers free shipping once their cart total exceeds a specific dollar threshold?

Accepted Answer

Conditional free shipping

Answer

Conditional free shipping incentivizes customers to add more items to reach the threshold, effectively increasing average order value.

Question 4

In e-commerce analytics, 'session duration' primarily indicates:

Accepted Answer

The average time a visitor spends on the website during one visit

Answer

Session duration measures user engagement; longer durations often suggest visitors are exploring products and content, though context determines whether it signals positive or negative UX.

Question 5

What is the main regulatory purpose of the PCI-DSS standard in e-commerce?

Accepted Answer

To protect cardholder data and ensure secure handling of payment card information

Answer

PCI-DSS (Payment Card Industry Data Security Standard) sets security requirements for any business that stores, processes, or transmits credit card data.

Bcom Bachelor of Commerce Practice Test

Bcom Bachelor of Commerce Practice Test

Bcom Bachelor of Commerce Bachelor of Commerce: E-Commerce 4