Bcom Bachelor of Commerce Bachelor of Commerce: E-Commerce 4 — Questions and Answers
Question 1: Which e-commerce business model involves a platform connecting freelancers or service providers directly with buyers, taking a commission per transaction?
- B2B marketplace
- C2C marketplace
- Gig economy / service marketplace (Correct answer)
- White-label reselling
Correct answer: Gig economy / service marketplace
Gig economy marketplaces like Fiverr and Upwork facilitate service transactions between independent providers and buyers, earning revenue through commissions.
Question 2: What does the term 'omnichannel commerce' mean?
- Selling only through a single dedicated mobile app
- Providing a seamless, integrated shopping experience across all online and offline channels (Correct answer)
- Using multiple unconnected sales channels simultaneously
- Selling exclusively on third-party marketplaces like Amazon
Correct answer: Providing a seamless, integrated shopping experience across all online and offline channels
Omnichannel commerce unifies inventory, customer data, and experience across web, mobile, social, and physical stores so customers transition between them seamlessly.
Question 3: Which shipping strategy offers customers free shipping once their cart total exceeds a specific dollar threshold?
- Flat-rate shipping
- Real-time carrier rates
- Conditional free shipping (Correct answer)
- Zone-based shipping
Correct answer: Conditional free shipping
Conditional free shipping incentivizes customers to add more items to reach the threshold, effectively increasing average order value.
Question 4: In e-commerce analytics, 'session duration' primarily indicates:
- How long the server takes to process an order
- The average time a visitor spends on the website during one visit (Correct answer)
- How many pages a user views per session
- The frequency with which a customer returns to the site
Correct answer: The average time a visitor spends on the website during one visit
Session duration measures user engagement; longer durations often suggest visitors are exploring products and content, though context determines whether it signals positive or negative UX.
Question 5: What is the main regulatory purpose of the PCI-DSS standard in e-commerce?
- To mandate accessible website design for disabled users
- To protect cardholder data and ensure secure handling of payment card information (Correct answer)
- To regulate international shipping documentation
- To standardize product return policies across online retailers
Correct answer: To protect cardholder data and ensure secure handling of payment card information
PCI-DSS (Payment Card Industry Data Security Standard) sets security requirements for any business that stores, processes, or transmits credit card data.
Question 6: A/B testing in e-commerce is used to:
- Compare the performance of two vendors for the same product
- Test two versions of a webpage element to determine which drives better results (Correct answer)
- Audit a site's accessibility compliance on two browsers
- Split inventory between two fulfillment centers
Correct answer: Test two versions of a webpage element to determine which drives better results
A/B testing shows version A to one group and version B to another, measuring conversion metrics to identify the higher-performing variation.
Question 7: Which of the following best describes a 'marketplace' e-commerce model?
- A single brand sells its own products exclusively through its own website
- A platform hosts multiple third-party sellers who list and sell their products to buyers (Correct answer)
- A company manufactures and sells directly to industrial buyers
- A subscription box service curating niche products monthly
Correct answer: A platform hosts multiple third-party sellers who list and sell their products to buyers
Marketplace platforms like Amazon and eBay aggregate third-party sellers, handling transactions while sellers manage their own listings and fulfillment.
Bcom Bachelor of Commerce Bachelor of Commerce: E-Commerce 4
Which e-commerce business model involves a platform connecting freelancers or service providers directly with buyers, taking a commission per transaction?