Bcom Bachelor of Commerce Bachelor of Commerce: E-Commerce 3

Question 1

Which law primarily governs consumer data privacy rights for California residents engaging in online commerce?

Accepted Answer

CCPA (California Consumer Privacy Act)

Answer

The CCPA grants California residents rights to know, delete, and opt out of the sale of their personal data collected by businesses.

Question 2

In the context of e-commerce SEO, what does a 'canonical tag' accomplish?

Accepted Answer

It tells search engines which version of a duplicate page is the preferred one to index

Answer

A canonical tag (rel='canonical') prevents duplicate content penalties by specifying the authoritative URL when multiple pages have similar content.

Question 3

Which e-commerce KPI represents the average revenue generated per order placed on a site?

Accepted Answer

Average Order Value (AOV)

Answer

AOV is calculated by dividing total revenue by the number of orders, and raising it is a key strategy for improving profitability.

Question 4

What is 'headless commerce'?

Accepted Answer

An architecture that decouples the frontend presentation layer from the backend e-commerce engine

Answer

Headless commerce separates the customer-facing UI from the backend, allowing developers to build custom experiences while using APIs to connect commerce functionality.

Question 5

A company charges customers a recurring monthly fee for access to exclusive products or services online. This is an example of:

Accepted Answer

Subscription commerce model

Answer

Subscription commerce generates predictable recurring revenue by billing customers periodically for ongoing access to goods or services.

Bcom Bachelor of Commerce Practice Test

Bcom Bachelor of Commerce Practice Test

Bcom Bachelor of Commerce Bachelor of Commerce: E-Commerce 3