Bcom Bachelor of Commerce Bachelor of Commerce: E-Commerce 3 — Questions and Answers
Question 1: Which law primarily governs consumer data privacy rights for California residents engaging in online commerce?
- GDPR
- CCPA (California Consumer Privacy Act) (Correct answer)
- CAN-SPAM Act
- COPPA
Correct answer: CCPA (California Consumer Privacy Act)
The CCPA grants California residents rights to know, delete, and opt out of the sale of their personal data collected by businesses.
Question 2: In the context of e-commerce SEO, what does a 'canonical tag' accomplish?
- It speeds up page load times
- It tells search engines which version of a duplicate page is the preferred one to index (Correct answer)
- It encrypts product URLs
- It redirects mobile users to the app store
Correct answer: It tells search engines which version of a duplicate page is the preferred one to index
A canonical tag (rel='canonical') prevents duplicate content penalties by specifying the authoritative URL when multiple pages have similar content.
Question 3: Which e-commerce KPI represents the average revenue generated per order placed on a site?
- Customer Lifetime Value (CLV)
- Average Order Value (AOV) (Correct answer)
- Revenue per Visitor (RPV)
- Net Promoter Score (NPS)
Correct answer: Average Order Value (AOV)
AOV is calculated by dividing total revenue by the number of orders, and raising it is a key strategy for improving profitability.
Question 4: What is 'headless commerce'?
- Selling products without product descriptions
- An architecture that decouples the frontend presentation layer from the backend e-commerce engine (Correct answer)
- A storefront with no checkout process
- Running an online store without a registered domain name
Correct answer: An architecture that decouples the frontend presentation layer from the backend e-commerce engine
Headless commerce separates the customer-facing UI from the backend, allowing developers to build custom experiences while using APIs to connect commerce functionality.
Question 5: A company charges customers a recurring monthly fee for access to exclusive products or services online. This is an example of:
- Freemium model
- Subscription commerce model (Correct answer)
- Auction model
- Commission-based model
Correct answer: Subscription commerce model
Subscription commerce generates predictable recurring revenue by billing customers periodically for ongoing access to goods or services.
Question 6: Which technology enables customers to use their smartphone camera to visualize how a piece of furniture would look in their home before purchasing?
- Virtual Reality (VR)
- Augmented Reality (AR) (Correct answer)
- Artificial Intelligence (AI) recommendation
- 360-degree product photography
Correct answer: Augmented Reality (AR)
AR overlays digital 3D objects onto the real-world environment viewed through a device camera, helping customers make more confident purchase decisions.
Question 7: In digital marketing for e-commerce, 'retargeting' campaigns are designed to:
- Attract brand-new customers who have never heard of the store
- Re-engage visitors who previously interacted with the site but did not convert (Correct answer)
- Target competitors' customers via social media ads
- Promote products exclusively through email newsletters
Correct answer: Re-engage visitors who previously interacted with the site but did not convert
Retargeting uses cookies or pixel tracking to serve ads to users who visited the site, reminding them of products they viewed to encourage purchase completion.
Bcom Bachelor of Commerce Bachelor of Commerce: E-Commerce 3
Which law primarily governs consumer data privacy rights for California residents engaging in online commerce?