Bachelor of Graphic Design Typography & Type Design

Question 1

What term describes the small decorative strokes at the ends of letterform strokes in serif typefaces?

Accepted Answer

Serifs

Answer

Serifs are the small decorative strokes or feet attached to the ends of the main strokes in serif typeface letterforms.

Question 2

Which typographic term refers to the space between lines of text?

Accepted Answer

Leading

Answer

Leading is the vertical space between lines of type, historically referring to the lead strips placed between lines of metal type.

Question 3

What is 'kerning' in typography?

Accepted Answer

Adjusting spacing between specific letter pairs

Answer

Kerning is the manual adjustment of space between specific pairs of letters to improve visual balance and readability.

Question 4

Which classification includes typefaces like Helvetica and Futura?

Accepted Answer

Sans-Serif

Answer

Helvetica and Futura are classic sans-serif typefaces, characterized by the absence of decorative serifs on letterform strokes.

Question 5

What is the 'x-height' of a typeface?

Accepted Answer

The height of lowercase letters excluding ascenders and descenders

Answer

X-height is the height of lowercase letters, typically measured by the height of the lowercase 'x,' excluding ascenders and descenders.

Bachelor of Graphic Design Practice Test