Bachelor of Graphic Design Color Theory and Application 2

Question 1

What is the color temperature of a hue said to be when it evokes feelings of warmth?

Accepted Answer

Warm

Answer

Warm colors — reds, oranges, and yellows — are associated with warmth, energy, and excitement, and are described as having a warm color temperature.

Question 2

What is the Pantone Matching System (PMS) primarily used for in graphic design?

Accepted Answer

Ensuring consistent ink colors in print production

Answer

The Pantone Matching System provides standardized color codes used in print to ensure consistent, accurate ink colors across different printers and substations.

Question 3

What does 'value' refer to in color theory?

Accepted Answer

The lightness or darkness of a color

Answer

Value describes how light or dark a color is, ranging from white (highest value) to black (lowest value).

Question 4

Which color scheme uses colors that sit next to each other on the color wheel?

Accepted Answer

Analogous

Answer

An analogous color scheme uses colors adjacent on the color wheel, typically two to five hues, creating a harmonious and cohesive palette.

Question 5

What is a 'shade' in color terminology?

Accepted Answer

A color with black added

Answer

A shade is created by adding black to a pure hue, darkening it while retaining its basic color character.

Bachelor of Graphic Design Practice Test

Bachelor of Graphic Design Practice Test

Bachelor of Graphic Design Color Theory and Application 2