Affiliate Marketing Review and Assessment 4

Question 1

An affiliate is evaluating a program with a 90-day cookie, 8% commission, and $200 AOV. A competitor program offers a 7-day cookie, 12% commission, and $180 AOV. Which factor most favors the first program for a content-driven blog?

Accepted Answer

The longer cookie window of the first program

Answer

Content blogs attract readers who research for weeks before buying, so a 90-day cookie captures far more conversions than a 7-day window.

Question 2

What is the purpose of an affiliate disclosure according to FTC guidelines?

Accepted Answer

To inform readers that the affiliate may earn a commission from recommended links

Answer

FTC guidelines require affiliates to clearly disclose any material connection — including potential commissions — so consumers can weigh the recommendation's objectivity.

Question 3

Which practice violates most affiliate program terms of service?

Accepted Answer

Bidding on the merchant's branded keywords in PPC campaigns without permission

Answer

Most affiliate agreements explicitly prohibit bidding on the merchant's brand terms in paid search, as it inflates the merchant's own ad costs.

Question 4

What is a 'two-tier' affiliate program?

Accepted Answer

A program where affiliates earn commissions on both their own sales and sales made by affiliates they recruit

Answer

Two-tier programs reward affiliates not only for their own conversions but also for a percentage of commissions earned by sub-affiliates they introduce to the program.

Question 5

An affiliate's email list has 10,000 subscribers with a 25% open rate and 3% click rate on affiliate links. How many clicks per campaign should they expect?

Accepted Answer

75 clicks

Answer

10,000 × 25% open rate = 2,500 opens; 2,500 × 3% click rate = 75 clicks per campaign.

Affiliate Marketing Practice Test

Affiliate Marketing Practice Test

Affiliate Marketing Review and Assessment 4