Affiliate Marketing Review and Assessment 2

Question 1

Which metric best measures how efficiently an affiliate converts clicks into sales?

Accepted Answer

Conversion rate (CR)

Answer

Conversion rate measures the percentage of clicks that result in a completed sale or desired action.

Question 2

An affiliate notices their EPC dropped 40% after a merchant redesigned their landing page. What is the most likely cause?

Accepted Answer

The new landing page has poor UX or mismatched messaging

Answer

A sudden EPC drop after a merchant-side change typically signals the new landing page is failing to convert the same traffic that previously performed well.

Question 3

What does a cookie duration of 30 days mean in affiliate marketing?

Accepted Answer

The affiliate gets credit for purchases made within 30 days of a user's first click

Answer

Cookie duration defines the window during which an affiliate earns commission if the referred user completes a purchase.

Question 4

Which of the following is a red flag indicating a low-quality affiliate program?

Accepted Answer

No clear terms on cookie attribution

Answer

Ambiguous cookie attribution terms can lead to commission theft or disputes, making it a red flag when evaluating programs.

Question 5

An affiliate compares two programs: Program A pays 5% on $500 average order value, Program B pays 20% on $50 average order value. Which pays more per conversion?

Accepted Answer

Program A ($25 per sale)

Answer

Program A yields $25 per conversion (5% × $500) versus Program B's $10 (20% × $50).

Affiliate Marketing Practice Test

Affiliate Marketing Practice Test

Affiliate Marketing Review and Assessment 2