Affiliate Marketing Affiliate Marketing 2

Question 1

What does 'cookie duration' mean in affiliate marketing?

Accepted Answer

The length of time a tracking cookie follows a referred visitor before it expires

Answer

Cookie duration is the window of time after a click during which a referred visitor's purchase will still be credited to the affiliate.

Question 2

Which metric measures the percentage of clicks that result in a desired action (such as a sale)?

Accepted Answer

CR (Conversion Rate)

Answer

Conversion Rate (CR) is calculated by dividing the number of conversions by the total number of clicks and multiplying by 100.

Question 3

An affiliate promotes a SaaS product and earns a commission every month a customer stays subscribed. This model is called:

Accepted Answer

Recurring commission

Answer

Recurring commissions pay affiliates repeatedly for each billing cycle as long as the referred customer remains active.

Question 4

What is a 'super affiliate'?

Accepted Answer

A high-performing affiliate who drives significantly more sales than average affiliates

Answer

A super affiliate is a top-tier affiliate marketer who generates a disproportionately large share of a program's revenue.

Question 5

Which FTC guideline is most directly applicable to affiliate marketers in the US?

Accepted Answer

Affiliates must disclose their relationship with merchants when promoting products

Answer

The FTC requires affiliates to clearly disclose any material connection to a brand, including receiving commissions, so audiences can evaluate recommendations objectively.

Affiliate Marketing Practice Test

Affiliate Marketing Practice Test

Affiliate Marketing Affiliate Marketing 2