AD Athletic Marketing & Public Relations 2

Question 1

What is 'earned media' in the context of athletic program marketing?

Accepted Answer

Publicity gained through news coverage, word-of-mouth, and social sharing

Answer

Earned media refers to free publicity—such as news articles, organic social shares, and word-of-mouth—that the athletic program receives without paying for media placement.

Question 2

A booster club primarily supports an athletic program by:

Accepted Answer

Providing supplemental fundraising and community enthusiasm for the program

Answer

Booster clubs are volunteer-based organizations that support athletic programs through supplemental fundraising efforts and by fostering community enthusiasm and engagement.

Question 3

In a crisis communication situation, what should an athletic director prioritize first?

Accepted Answer

Gathering accurate facts and consulting legal counsel before making public statements

Answer

Gathering accurate information and consulting legal counsel before public statements ensures the athletic director communicates responsibly and avoids compounding the crisis with inaccurate or legally problematic claims.

Question 4

A season ticket program primarily benefits an athletic department by:

Accepted Answer

Providing predictable advance revenue and building long-term fan loyalty

Answer

Season ticket programs generate predictable advance revenue and foster long-term fan loyalty by creating an ongoing commitment between fans and the athletic program across an entire season.

Question 5

'Content marketing' for an athletic program is best described as:

Accepted Answer

Creating and distributing valuable content to attract and retain a fan audience

Answer

Content marketing involves creating and distributing valuable, relevant content—such as behind-the-scenes videos, athlete profiles, and training highlights—to attract and retain a loyal fan audience organically.

(AD) Athletic Director Certification Practice Test

(AD) Athletic Director Certification Practice Test

AD Athletic Marketing & Public Relations 2